Whether as an employer in an international environment or as a supporter in the daily parent-child routine – we want to be the partner by your side that you can rely on at any time.
Design-oriented, innovative, and reliably safe – this is what the products of our brands Nuna, Joie, and Graco stand for in different ways. From day one, we support parents with our strollers, baby car seats, car seats, and all other products in the greatest and most beautiful adventure of all:
family life.
Company
Like every good story, our success story also has its beginning – on this camping chair.
Not in the famous backyard garage, but in an otherwise completely empty office in Mannheim. What started in 2013 with a total of two colleagues and this camping chair is now us: Allison GmbH with our brands Nuna, Joie, and Graco.
Brand trio
Everything parents want and babies need
Whether more practical and minimalistic, or design-focused with high-quality materials like cashmere: The products of our brands cover all needs.
MODERN. INNOVATIVE.
Designed around your life – this is what Nuna has stood for since 2007. High-quality fabrics like merino wool or cashmere, calm colors, thoughtful features, and a look inspired by the clean lines of Dutch design. Nuna’s products fulfill all the desires of style-conscious parents who also want absolute safety and exclusive features for their child.
UNCOMPROMISING. THOUGHTFUL.
Helping parents enjoy the journey – this is exactly what Joie’s products stand for. They support parents in everyday life, giving them the flexibility and spontaneity they desire – even with a child. They are uncomplicated and at the same time so sturdy that they can handle any adventure and explore the world alongside the children.
PRACTICAL. RELIABLE.
Made for babys. Loved by parents – that is the motto of the Graco brand. Since 1942, parents have relied on the practical and reliable products. Without much fuss, parents get features they can rely on.